Cold email that doesn't sound cold.
Kit's AI researches each prospect individually — LinkedIn, company site, your knowledge base — then writes a personalized email. You approve before it sends.
Cold email is broken.
Most outreach tools optimize for volume. That's why most cold emails get ignored.
Template spam
Generic mail merges get less than 2% reply rates. Prospects smell automation from the first line. Your domain reputation suffers with every blast.
Manual research is slow
15 minutes per prospect means 4 personalized emails per hour. Your pipeline is bottlenecked by your typing speed, not your market size.
Expensive tools
Apollo starts at $79/seat. Salesloft and Outreach.io run $125–250+. You're paying enterprise prices for features you'll never use.
Four steps. One workflow.
From prospect to reply — with you in the loop at every step.
Add prospects
Paste a LinkedIn URL, import a CSV, or enter details manually. Kit normalizes everything into a clean prospect record.
AI researches
A waterfall pipeline reads the source URL, searches for the person and company, checks your knowledge base, and pulls Kit data. Each source adds context. The final draft is scored 0.0–1.0 for confidence.
Review & approve
Every draft lands in your queue. Read the AI's research, edit the email if you want, then approve or reject. Nothing sends without your say-so.
Send & track
Emails send from your own domain via your SMTP credentials. IMAP polling detects replies and classifies sentiment automatically.
Research that reads before it writes.
Kit's AI doesn't guess. It follows a structured research pipeline, scores its own confidence, and shows you the evidence.
Multi-source research
A waterfall pipeline runs 5 steps: source URL, person search, company search, knowledge base lookup, and internal Kit data. Each step adds context for the next. The AI only writes after it has something real to say.
Confidence scoring
Every draft gets a confidence score from 0.0 to 1.0. High-confidence emails are backed by multiple sources. Low-confidence emails get flagged — so you know when the AI is working with limited information.
Everything you need. Nothing you're paying extra for.
Campaign management, knowledge base, reply detection, and deliverability — all included in $5/mo.
Campaign management
Unlimited campaigns with section-based templates. 5 starter templates included, or build your own with the YAML editor. Clone, share, and iterate.
Knowledge base
Upload documents or fetch URLs. Kit indexes everything for semantic search. The AI references your product knowledge when writing — so emails sound like they come from someone who knows your product.
Reply detection
IMAP polling catches replies automatically. AI classifies sentiment into 5 categories — interested, not interested, out of office, unsubscribe, and bounce — then drafts responses for your review.
Deliverability protection
Bounce detection with automatic suppression. Configurable RFC 8058 one-click unsubscribe headers. 50/day sending cap protects your domain reputation. Send from your own SMTP credentials.
Your AI assistant's outreach toolkit.
5 MCP tools let any AI assistant manage your outreach pipeline — the same protocol that powers Kit's hiring and security integrations.
5 MCP tools. Full pipeline access.
List campaigns, get campaign details, add prospects, list pending drafts, and draft emails. Your AI assistant can manage outreach through natural conversation.
Natural language outreach.
Talk to your outreach data the same way you talk to your hiring pipeline.
Honest pricing. No per-email fees.
Compare the typical outreach stack against Kit's beta pricing of $5/mo.
Typical outreach stack
Plus per-email fees, overage charges, annual contracts, email warmup services, and a 2-week onboarding process before you send your first email.
Kit Outreach
Beta pricing — we're looking for feedback. Added to your Kit subscription. 24-hour free trial.
- AI prospect research
- Personalized email drafting
- Unlimited campaigns
- Section-based templates
- Reply detection & sentiment
- Knowledge base
- 5 MCP tools
- Bounce detection & suppression
- RFC 8058 unsubscribe
$5 because you bring the expensive parts.
You bring your SMTP credentials on day one — so your very first email goes from your real domain, not a shared sending pool. We include free AI tokens to get you started, then you bring your own API key when you're ready (pennies per prospect, no markup). Kit adds the research pipeline, campaign engine, and the part you can't build in a weekend: an outreach agent wired into your hiring stack, knowledge base, and MCP tools.
Questions, answered.
Isn't cold email spam?
Not when every email is individually researched, personally approved, and includes a one-click unsubscribe header by default. Kit requires human approval before sending — nothing goes out automatically. This is the opposite of spray-and-pray.
What email provider should I use?
Any provider that supports SMTP and IMAP. We recommend Google Workspace or Fastmail for deliverability. Kit sends from your credentials — your domain, your IP reputation, your control. No shared sending infrastructure.
How does AI research work?
Kit runs a 5-step waterfall pipeline: (1) fetch the source URL you provided, (2) search for the person across the web, (3) search for their company, (4) check your knowledge base for relevant context, (5) pull any Kit data like job postings. Each step feeds the next. The AI scores its confidence 0.0–1.0 so you know how much evidence it found.
Can I use custom templates?
Yes. Kit uses section-based templates with a YAML editor. 5 starter templates are included — clone one and customize, or build from scratch. Templates define the email structure (opener, body, call-to-action) and the AI fills in personalized content for each prospect.
What happens when someone replies?
Kit polls your IMAP inbox and matches replies to campaigns automatically. AI classifies each reply into 5 sentiment categories — interested, not interested, out of office, unsubscribe request, or bounce. For interested replies, AI drafts a follow-up response for your review.
Is there a sending limit?
Yes — 50 emails per day by default. This protects your domain reputation. Cold email deliverability depends on warming up gradually, not blasting volume. 50/day with high personalization will outperform 500/day of templates.
Can I cancel anytime?
$5/mo beta pricing, cancel anytime from your billing settings. No annual contracts, no cancellation fees. Your campaign data and knowledge base stay accessible for 30 days after cancellation.
Stop writing the same email 50 times.
24-hour free trial. $5/mo beta pricing. AI does the research. You keep control.