Google Jobs and SEO

Why It Matters

Kit exposes job data in formats Google supports. This helps Google discover postings, but does not guarantee indexing, timing, or search ranking. See Google’s job posting documentation.

How It Works

Kit uses three mechanisms to make your job postings visible to Google:

Structured Data (JSON-LD)

Every published job posting page on your career portal includes machine-readable structured data in the JobPosting schema. This tells Google exactly what the job is: title, description, salary range, location, employment type, and how to apply.

Google uses this structured data to display rich results with your company name, logo, salary, and location directly in search.

Sitemap

Kit generates an XML sitemap for your career portal that lists every published job with its last-updated timestamp:

https://startupkit.app/careers/your-subdomain/sitemap.xml

If you use a custom domain, the sitemap is available at the root:

https://careers.yourcompany.com/sitemap.xml

The sitemap updates automatically as you publish, close, or modify job postings.

Update Notifications

Publishing, closing, pausing, or reopening a job queues an Indexing API notification. Publication notifications require external job-board publishing to be enabled. Delivery requires a configured Google service account with ownership permissions for the posting’s domain.

Action	What happens
Publish a job	Kit requests indexing of the page
Close or pause a job	Google is notified to remove it from results
Reopen a job	Google is notified to re-index the page

Notifications are sent in the background. Missing credentials or domain permissions prevent delivery.

What You See in Google

Once Google processes your job posting, it can appear in:

• Google Jobs widget: the dedicated job search box at the top of Google search results
• Rich results: enhanced search listings showing salary, location, and an “Apply” button
• Google for Jobs: Google’s standalone job search at google.com/search?q=jobs

Google decides when to process a page and whether to show it in results.

Kit Subdomain vs Custom Domain

Setup	What Kit handles	What you need to do
Kit subdomain (startupkit.app/careers/...)	Structured data, sitemap, and indexing notifications when the integration is configured	Nothing
Custom domain (careers.yourcompany.com)	Structured data, sitemap, and indexing notifications	Verify your domain in Google Search Console and grant the service account used by Kit owner access for Indexing API notifications

Structured data and sitemaps remain available on custom domains. Indexing API notifications require domain verification and service-account ownership. Contact Kit support to identify the service account to authorize.

Tips for Better Visibility

• Write descriptive job titles: “Senior Backend Engineer” works better than “Engineer III” for search
• Include salary ranges: salary information helps candidates assess the offer
• Use specific locations: “Berlin, Germany” is better than just “Berlin” for structured data accuracy
• Keep descriptions detailed: Google uses the full description to match candidate searches

Quick Checklist

• Publish at least one job posting to your career portal
• Check the posting’s indexing status in Google Search Console
• Verify your custom domain in Google Search Console to monitor performance
• Use the Rich Results Test to check your job posting’s structured data