Notifications & Alerts

Overview

Kit proactively notifies your team when outreach events need attention. Notifications are delivered via three channels:

Channel	Delivery	Setup Required
In-app	Real-time via ActionCable	None; always on
Email	Per-event, gated by preferences	None; on by default
Slack	Per-event, routed to channels	Connect Slack + assign purposes

Email Alerts

Campaign notifications go to Outreach members who can access the campaign and subscribe to Outreach activity. Experiment notifications require access to every campaign in the experiment.

Event	When It Fires	Why It Matters
Prospect replied	Prospect replies and sentiment is classified	Warm leads go cold fast; act while interest is fresh
Drafts ready	All AI research jobs in a batch complete	The human-in-the-loop gate; drafts need approval before sending
Bounce rate alert	Campaign exceeds 5% bounce rate (min 10 sent)	High bounces damage domain reputation; alert has 24-hour cooldown
Campaign completed	Campaign status changes to completed	Includes stats: sent, replies, bounced
Experiment ready	A/B experiment reaches sufficient sample size	Compare results before deciding whether to conclude the experiment
Connection recovered	SMTP/IMAP connection restored after failure	Symmetric with the existing degraded alert

Managing Preferences

Team members control outreach email notifications from Account > Email preferences (/account/email_preferences). The Outreach activity category covers all events above. Unsubscribing stops email delivery only; in-app and Slack notifications continue.

Slack Integration

If your account has a Slack connection, outreach events can be routed to specific channels.

Available Purposes

Purpose	Description
Prospect replied to outreach	Any actionable reply that is not classified as interested
Interested prospect replied - review now	Reply classified as interested; routed separately so you can watch it closely
Outreach drafts ready for review	AI drafts finished and are waiting for approval
Outreach bounce rate alert	Campaign crossed the bounce rate threshold
Outreach campaign completed	Campaign finished sending
Outreach experiment ready to conclude	A/B experiment reached its sample size

Replies split across two purposes: interested replies go to Interested prospect replied - review now, and every other actionable sentiment goes to Prospect replied to outreach. Route them to the same channel if you don’t need the split.

Setup

1. Go to Integrations > Slack and connect your workspace (if not already connected)
2. Under Channel Routing, assign outreach purposes to the channels where you want alerts
3. Use the All purpose to route every event to a single channel, or assign specific purposes to different channels

Slack messages include structured blocks with campaign/prospect details and a direct link to the relevant page in Kit.

Experiment Notifications

Kit checks running A/B experiments daily (9 AM). When all variants in an experiment have reached the configured minimum sample size, Kit:

1. Stamps the experiment so it only notifies once
2. Sends in-app notifications to eligible Outreach members and email according to their preferences
3. Posts to Slack (if configured)

Review the results and decide whether to choose a variant or collect more data. Reaching the minimum sample size does not establish a significant difference.

See Running Experiments for setup, interpretation, and the separate Conclude and Apply winner actions.