Recommend a credential. Score nobody on it.
Tick one credential on a job posting. Everyone who applies afterwards gets a single email with free courses that cover it, and a page where they can share a badge they already hold.
You see what arrived and when. Kit never opens the link, never reads the file, and never moves anyone up or down your pipeline because of it.
In the catalogue today
AI literacy
Knowing what generative AI can and cannot do, and how to use it responsibly at work.
Free ways to earn it
- Introduction to Generative AI Google Skills · Free · 45 min · Sign-up required Opens in a new tab
- AI Fluency: Framework & Foundations Anthropic · Free · 3 h to 5 h · No sign-up Opens in a new tab
- Elements of AI University of Helsinki · Free · Self-paced · No sign-up · Available in 26 languages Opens in a new tab
- Career Essentials in Generative AI Microsoft + LinkedIn · Free · 4 h · Sign-up required Opens in a new tab
Cybersecurity basics
Spotting a phishing attempt, handling passwords and customer data with care, and knowing who to tell when something looks wrong.
Free ways to earn it
- Introduction to Cybersecurity Cisco Networking Academy · Free · 6 h · Sign-up required Opens in a new tab
- FCF in Cybersecurity Fortinet Training Institute · Free · 5 h to 10 h · Sign-up required Opens in a new tab
- Introduction to cyber security: stay safe online The Open University · Free · 24 h · Sign-up required Opens in a new tab
Working with data
Getting numbers out of a database, tidying them up, and reading what they actually say.
Free ways to earn it
Digital marketing
Planning content, email and social so they pull in one direction, and measuring whether they did.
Free ways to earn it
Collaboration tools
Keeping notes, plans and diagrams where the whole team can find them, and working in the same document at the same time.
Free ways to earn it
Inbound sales
Working a pipeline around what the buyer is trying to do, rather than around a script.
Free ways to earn it
Customer support
Handling a queue of real people well — clear answers, honest timelines, and knowing when to escalate.
Free ways to earn it
Cloud fundamentals
Knowing what the big cloud providers rent you, roughly what it costs, and the words the rest of the team uses.
Free ways to earn it
Communicating at work
Writing and speaking so colleagues can act on it, and listening well enough to be corrected.
Free ways to earn it
9 credentials in the catalogue today. Kit curates them, so the courses behind each one are the same for every account and every one of them is free.
Why it works this way
The industry's answer to the AI flood is to watch candidates harder.
Proctored take-homes, keystroke logging, cameras on. Each one starts from the assumption that the person applying is trying to get away with something. This is the other bet.
Give the candidate something free, optional and useful, and let them decide what to do with it. Some will take a 45-minute course. Some already hold the badge and will send it. Most will do nothing, and that is an ordinary outcome that costs them nothing.
Read our write-up of the credential collapseThree moves, and only the first one is yours.
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You tick it once
A Recommended credentials section on the job posting form. Off by default. Nobody is emailed until you save.
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They get one email
Sent shortly after they apply, in the posting's language, under your branding. One email, no reminder, no resend, no deadline.
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They decide
Take a free course, paste a badge link from one of the hosts on Kit's list, upload the certificate, or decline. Declining and closing the tab reach you identically — as nothing at all.
What the candidate opens
Free courses first. The share form second.
The page leads with the free ways to earn the credential and only then offers a field for a badge link or a certificate. “No thanks” is a real button sitting right underneath — one click, no explanation asked. Nothing on the page can change the application they already sent.
How it works in Kit
The whole design
Four things Kit will never do with this.
Each one is a decision, not a gap we plan to fill.
Never scored
No number is attached to a credential anywhere in Kit. No points, no percentage, no strength meter.
Never ranked or filtered
Sharing a badge does not move a candidate up your list. The applications list sorts exactly as it did before.
Never verified
Kit does not open the link or read the file. The recruiter view says so in those words — “Sent by the candidate, unverified.”
Never held against anyone
Ignoring the email or declining on the page is invisible to you. There is deliberately no “declined” badge and no “no response” marker.
What comes back
The raw thing the candidate chose to send.
A shared badge lands on the application under one heading, with the date. A link shows its host first, in bold, so you decide whether to open it before you click; the full URL sits underneath. A certificate is an ordinary attachment you download and open yourself. The applications list marks the rows where something arrived, and that is the whole of it.
“Sent by the candidate, unverified. Nothing here is scored, ranked, or filtered.”
Before you tick anything.
Which credentials can I recommend?
9 today. Kit curates the catalogue, so the courses behind a credential are the same for every account and free for the candidate. If your roles need something else, write to [email protected] and tell us what.
What about people who already applied?
They are not emailed. Only applications that arrive after you save the posting get the invite.
How many emails does a candidate get?
One. There is no reminder, no resend and no deadline.
Can I sort or filter candidates by this?
No. Nothing in Kit reads a credential to order, score or exclude anyone, and no screen offers you the option.
Does Kit check that the badge is genuine?
No. Kit accepts a link only from a short list of badge hosts it maintains — Credly, Coursera and LinkedIn are on it — strips anything that could disguise where the link goes, and shows you which host it came from. Whether the badge means anything is your call.
Can a candidate be penalised for ignoring it?
You cannot tell who ignored it, so no. An absent section means only that nothing was shared, which is what it means for most people.
Does it cost extra?
No. It is part of hiring in Kit. VDP, Outreach and Compensation are the add-ons; this is not one of them.
Tell candidates what you'd value. Then leave them alone.
Free for 30 days, cancel anytime, no sales call.
Free for 30 days · cancel anytime
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