Know why you're writing to this person.
Cold email for the founder who is also the sales team. The draft comes from the prospect's LinkedIn, their company site, and your docs. You read the research, edit, and approve before anything sends.
The research takes longer than the writing.
A useful email starts with a reason to contact this person.
Personalization that stops at the name
A first name and company name do little to explain why someone should reply. The message needs a specific reason for reaching out.
Research repeated for every prospect
You read a profile, check the company site, and find a relevant product detail. Then you start again for the next person.
Too many tools for one email
Research, drafting, and reply tracking can mean separate subscriptions. This add-on brings those steps into one campaign.
Add a prospect. Review the draft. Track the reply.
Every email passes through your review queue.
Add prospects
Paste a LinkedIn URL, import a CSV, or enter the prospect's details.
Research arrives with the draft
The prospect's public sources, your knowledge base, and relevant account records go into the draft, with a score for how much research backs it.
Review & approve
Read the sources and the draft together. Edit, approve, or reject the email.
Send & track
Send from your own mailbox. Replies are picked up from your inbox and labelled.
Check what the draft is based on.
See the sources behind the draft and a confidence score before you approve it.
Multi-source research
The source URL, a web search for the person and company, your knowledge base, and relevant records from your account. Available sources vary by prospect.
Confidence scoring
Each draft shows how much research backs it, from high to low. A low score flags thin evidence for a closer look. A high score still needs your judgment.
From a prospect record to a reply.
Campaigns, research, draft review, and reply detection for $19.99/mo, billed separately from your seats.
Campaign management
Create campaigns with your own email structure. Start from a template, clone one, or write your own.
Knowledge base
Upload documents or add URLs. Passages relevant to the prospect are pulled into the draft.
Reply detection
Match inbox replies to campaigns, classify the response, and review a suggested follow-up for interested prospects.
Sending controls
Suppress bounced addresses, add one-click unsubscribe for Gmail and Outlook, and set daily sending limits. Messages go out from your own mailbox.
Ask your AI assistant about campaigns.
Connect Claude, ChatGPT, or another assistant to add prospects, check drafts, and read campaign results.
Outreach tools for your assistant.
List campaigns, add prospects, review drafts, and find out why sends stalled. If you also recruit through Outreach, it can flag prospects who already applied to your roles (requires Hiring access).
Ask about your campaigns.
Use your assistant to add prospects, check drafts, and read campaign results.
One monthly add-on. No per-email fee from Kit.
The add-on costs $19.99/mo. Your email provider and model usage are separate.
Costs outside Kit
AI use comes with an included AI allowance that resets monthly. For heavier use, add your own provider key; that provider bills you directly, as do your email provider and any extra research services.
Kit Outreach
Added to your Kit subscription. 30-day free trial.
- Prospect research with source records
- Personalized email drafting
- Unlimited campaigns
- Templates you write once, drafted per prospect
- Reply detection & sentiment
- Knowledge base
- Works with your AI assistant (MCP)
- Bounce detection & suppression
- One-click unsubscribe in Gmail and Outlook
$19.99/mo for research, drafts, and reply tracking.
You provide the email account. The add-on brings prospect research, drafts, campaigns, and reply tracking, connected to your knowledge base. An included AI allowance covers light use; add your own provider key for more.
Before your first campaign.
Isn't cold email spam?
Research and approval do not make an unwanted email welcome. Choose recipients carefully, review every draft, and honor opt-outs. One-click unsubscribe, bounce suppression, and sending limits are built in.
What email provider should I use?
Any mailbox that lets apps send and read mail works, such as Google Workspace, Microsoft 365, or most hosts (SMTP and IMAP). You connect it once and mail goes out from your address. Your email subscription is separate.
How does the prospect research work?
The draft starts from the URL you supply, a web search for the person and company, your knowledge base, and relevant records from your account. Each draft shows the research and how strong it is, from high to low, for your review.
Can I use custom templates?
Yes. Start from a template (launch intro, post-funding, investor, re-engagement and more) or write your own. Write the opener, body, and call to action once; each part is drafted per prospect from the research.
What happens when someone replies?
Replies in your inbox are matched to their campaign and labelled interested, positive, negative, out of office, or bounce. Interested replies get a follow-up drafted for your review.
Is there a sending limit?
Yes. The default cap is 50 emails per day. Set a pace your domain can support and monitor bounces and replies. A sending cap cannot guarantee delivery.
Can I cancel anytime?
$19.99/mo, billed separately from your seats. Cancel from billing settings with no annual contract or cancellation fee.
Send an email worth replying to.
30-day free trial, then $19.99/mo in addition to your Kit seats. You approve each draft before it sends.