Outreach Overview
What Kit's Outreach module is, how AI-powered cold email works, and what's included in the addon.
Why It Matters
Manual prospecting doesn’t scale. Founders and sales teams spend hours researching each lead, writing personalized emails, and tracking who replied. Most of that work is repetitive — Kit’s Outreach module automates the research and drafting while keeping you in control of every email that goes out.
Kit’s AI agent researches each prospect individually — reading their LinkedIn profile, company website, and any context you provide — then writes a personalized email for your review. You approve, edit, or reject every draft before it sends. The result is outreach that reads like you wrote it, at a pace you couldn’t sustain manually.
Who It’s For
| Persona | Goal | Primary Pain |
|---|---|---|
| Founder doing BD | Book meetings with potential partners, customers, or investors | Writing 20+ personalized emails a day is unsustainable alongside product work |
| Sales team | Fill the top of the pipeline with qualified leads | Generic templates get ignored; manual research per prospect is too slow |
| Recruiter sourcing passive candidates | Reach developers, designers, and specialists who aren’t actively applying | Cold emails to passive candidates need to feel personal and relevant |
How It Works
- Subscribe — Add the Outreach addon ($5/mo) from Account > Billing
- Configure SMTP — Connect your email server so Kit sends from your domain
- Create a campaign — Pick a starter template or build from scratch with AI directives and sequences
- Add prospects — Paste a URL, enter details manually, or import a CSV
- AI drafts — Kit’s AI agent researches each prospect and writes a personalized email
- Approve — Review every draft, edit if needed, then approve to queue for sending
- Handle replies — Kit detects replies via IMAP, classifies sentiment, and surfaces conversations that need attention
Campaign Lifecycle
| Status | Description |
|---|---|
| Draft | Campaign is being configured. No emails are sent. |
| Active | Prospects are being researched, drafted, and sent on your approval. |
| Paused | Sending is paused. Existing drafts remain for review but no new research happens. |
| Completed | All prospects have been contacted and follow-up sequences are finished. |
You can archive a campaign to remove it from the active list without losing data.
What’s Included
The Outreach addon is $5/mo (billed with your Kit subscription).
| Feature | Description |
|---|---|
| Campaigns | Create unlimited campaigns with templates, sequences, and AI directives |
| AI drafting | Per-prospect research and personalized email writing |
| Starter templates | 5 built-in templates for common outreach scenarios |
| Custom templates | Create, edit, and share YAML-based templates with your team |
| Knowledge base | Upload product docs and company context for the AI to reference |
| Reply detection | IMAP polling matches replies to the original conversation |
| Sentiment analysis | Automatic classification of replies (positive, interested, negative, OOO, bounce) |
| Suppression list | Account-level list prevents re-contacting opt-outs and bounces |
| Webhook events | 5 events for integrating outreach activity into external systems |
| MCP tools | 5 AI assistant tools for managing campaigns and prospects programmatically |
Quick Checklist
- Subscribe to the Outreach addon in Account > Billing
- Configure SMTP credentials in Outreach > Settings
- Create your first campaign in Outreach > Campaigns
- Add prospects to your campaign
- Review and approve AI-drafted emails
Next Steps
- Setting Up Email Delivery — configure SMTP and IMAP for sending and reply detection
- Creating Campaigns — templates, sequences, and AI directives