Outreach Overview

What Outreach Does

Outreach groups prospects into campaigns. AI researches each person and company, then prepares an email draft for you to review and approve.

The agent uses accessible web pages, source URLs, and your notes. If a page cannot be read or little information is available, the draft may need more context. After sending, Kit tracks replies and prepares the next messages in the sequence.

Who It’s For

Persona	Goal	Primary Pain
Founder doing BD	Book meetings with potential partners, customers, or investors	Writing 20+ personalized emails a day is unsustainable alongside product work
Sales team	Fill the top of the pipeline with qualified leads	Generic templates get ignored; manual research per prospect is too slow
Recruiter sourcing passive candidates	Reach developers, designers, and specialists who aren’t actively applying	Cold emails to passive candidates need to feel personal and relevant

How It Works

1. Subscribe — Add the Outreach addon ($19.99/mo) from Account > Billing
2. Configure SMTP — Connect your email server so Kit sends from your domain
3. Create a campaign — Pick a starter template or build from scratch with AI directives and sequences
4. Add prospects — Paste a URL, enter details manually, or import a CSV
5. AI drafts — Kit’s AI agent researches each prospect and writes a personalized email
6. Approve — Review every draft, edit if needed, then approve to queue for sending
7. Handle replies — Kit detects replies via IMAP, classifies sentiment, and surfaces conversations that need attention

Campaign Lifecycle

Status	Description
Draft	Campaign is being configured. No emails are sent.
Active	Prospects are being researched, drafted, and sent on your approval.
Paused	Automatic sending stops, but you can still run research and drafting manually on pending prospects. Existing drafts remain for review.
Completed	The campaign has been marked complete. Kit stops sending further messages in its sequences.

You can archive a campaign to remove it from the active list without losing data.

What’s Included

The Outreach addon is $19.99/mo (billed with your Kit subscription).

Feature	Description
Campaigns	Create unlimited campaigns with templates, sequences, and AI directives
AI drafting	Per-prospect research and personalized email writing
Starter templates	13 built-in templates for common outreach scenarios
Custom templates	Create, edit, and share YAML-based templates with your team
Knowledge base	Upload product docs and company context for the AI to reference
Reply detection	IMAP polling matches replies to the original conversation
Sentiment analysis	Automatic classification of replies (positive, interested, negative, OOO, bounce)
Engagement tracking	Optional open and click tracking with custom domain support
Suppression list	Account-level list prevents re-contacting opt-outs and bounces
Experiments	Compare a control and campaign variants by reply or positive-reply rate
Meeting booking	Put a secure booking link into an approved response and let prospects self-schedule
Webhook events	Prospect, message, and delivery-review events for integrating outreach activity into external systems
MCP tools	AI assistant tools for managing campaigns, prospects, replies, and delivery reviews programmatically

Quick Checklist

• Subscribe to the Outreach addon in Account > Billing
• Configure SMTP credentials in Outreach > Settings
• Create your first campaign in Outreach > Campaigns
• Add prospects to your campaign
• Review and approve AI-drafted emails

Next Steps

• Setting Up Email Delivery — configure SMTP and IMAP for sending and reply detection
• Creating Campaigns — templates, sequences, and AI directives
• Running Experiments — compare campaign variants and apply a deliberate winner
• Booking Meetings from Replies — configure the host, availability, booking, and follow-up flow